News Release: Issue
Date: 14 March 2011
Local Restaurant frying high with success
Trencher’s, the fish and chip restaurant in Whitby, is
the latest in the UK to receive the prestigious Fish and Chip Quality
Award. It is the first fish and chip restaurant in Whitby to receive
this award, and one of only a handful in the whole of the U.K.
The National Federation of Fish Fryers (NFFF),
the trade body that represents the
nation’s fish and chip shops,
runs the scheme as a way of raising standards within the fish and chip
trade and enhancing the profile of the industry.
The scheme is a way of rewarding and promoting shops that
provide good quality products and high standards of hygiene, as well as
fryers who show a high level of competence.
To qualify, each shop has to go through an inspection by
an NFFF Approved Assessor who assesses the shop’s presentation, hygiene
and cleanliness, staff training, equipment, frying and sales skills and
most importantly the quality of the cooked product.
This award sets the new benchmark for
quality within the UK fish and chip industry. It will signal to the
consumer that they can buy with confidence where the award is displayed
and it will encourage more outlets to raise their standards.
Each Fish and Chip Quality Award is valid for two years
and retention is dependent on standards being maintained as validated by
NFFF officials and appointed assessors.
The NFFF has been
established since 1913 and works to promote and protect the interests of
some 8,500 fish and chip proprietors throughout the UK, as well as
offering training to those wishing to enter the trade. It has received
tremendous support throughout the years and is exceptionally well
regarded in the industry. The Fish and Chip Quality Awards is an
initiative designed to drive the longevity and growth of the fish and
chip industry.
A previous scheme was run by the Seafish Industry
Authority until September 2010. This new scheme has been introduced
following representation from the fish and chip industry to the NFFF
requesting that standards be maintained and improvement encouraged.
